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IVAN PEYCHEV

7L co-founder
7 TIPS TO CHOOSE THE RIGHT MUSIC FOR VIDEO PROJECT / ADVERT
Catchy tune instantly makes a product more appealing. Clear and appropriate music complements the structure of the advert and reflects the advert's story. Carefully selected music attracts the audience and contributes to the entertainment factor, as well as ensuring an advert lives on in ones memory beyond its 30-second length.
HOW TO CHOOSE MUSIC FOR AN ADVERT
The selection process can be long-winded, finding the right music for the right price is often difficult. However, by using the following 7 steps, you can select the perfect track easily.

1. Consider your audience: Who is the product aimed at? Ensuring the music appeals to the viewers will contribute to the advert's success.

2. Choose a genre: By considering a variety of genres, you are sure to find a style that best suits your advertisement.

3. Match the tempo: Coordinate a fast beat to a quick paced video, and make sure a more relaxed advert is complemented by a slower tempo.

4. Convey the mood: Whether its happiness or melancholy, choose music that evokes the same emotion as your advert.

5. Represent your product: Ensure the music is an audio portrayal of the video, so choose something intense for a serious product, and match chilled-out music to something lighthearted.

6. Coordinate with the video: Whether your advert is simple or elaborate, make sure the music maintains the structure and theme.

7. Finalize the advert: By taking the simple but key decisions above you should be closer to knowing the style and feel of music you wish to use - so go ahead, put it together and enjoy!

You may want to start small by checking out our top 10 tracks!
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